How tourism businesses can benefit from media attention on Yorkshire
Many of you will have watched the new fly-on-the-wall series on the Yorkshire Dales fronted by Adrian Edmondson last Monday (second episode on tonight, 8pm, ITV).
And if you did watch it, you weren’t alone as over 4.4 million people tuned in, and a good proportion of them then turned to the Internet to find out more information about the programme and the Dales.
Blog articles are a perfect way of driving more traffic to your business’s website, and if you can mention a variety of key phrases about the subject you’re writing about, your blog will get picked up by the search engines for a wide variety of searches.
And the more you blog, the more times the search engines will visit your site and list your articles in their results pages.
And if you make sure you link from your blog back to the main pages of your website so that visitors can see what it is you offer, you’ll increase the likelihood of them staying on your site and remembering your business for future reference.
See some great pics of Adrian Edmondson in The Dales
Watch last week’s episode on ITV player
Royal Wedding and Public Holidays
This year, April will really kick start the tourism season with an extra public holiday at the end of the month as people celebrate the Royal wedding (and there are many street parties organised throughout our region, with 67 roads closed to allow residents to revel in safety – read more here).
In fact there are 4 public holidays in the next 28 days, and with all the recent TV series promoting Yorkshire, our region is set to be a popular destination for long weekends and Easter breaks.
Things to remember in the lead up to the bumper public holidays:
- make sure your website’s up to date
- respond to email enquiries as quickly as possible, as competition is fierce
- keep blogging whenever you get a spare moment